Peanut butter is among the most requested and least donated items at food banks across Southwest Virginia, according to a news release from Feeding America Southwest Virginia.
So the organization is teaming up with Kroger to collect peanut butter throughout August. Kroger stores in Southwest Virginia will have specially marked bins at the front of stores.
Shoppers can donate plastic jars of peanut butter in the bins during the month. Feeding America requested that no glass jars be donated. Kroger brand peanut butter will be included in the store’s “10 for $10” offering from Aug. 15-18, the release states.
“Peanut butter is consistently one of the most requested foods we distribute, but it is also the least donated,” said Pamela Irvine, president and CEO of Feeding America Southwest Virginia. “We’re excited once again to have Kroger supporting us as we collect this nutritious, high-protein, back-to-school staple to help hungry families.”
Donations can also be made to Feeding America Southwest Virginia at 21452 Gravel Lake Road in Abingdon. Online donations will also be accepted at www.faswva.org/peanutbutter.
The donations will be matched by Kroger up to $4,000.
“Kroger’s Zero Hunger Zero Waste commitment is to end hunger in the communities we serve by 2025,” said Allison McGee, corporate affairs manager for the Mid-Atlantic Division, in the release. “No family in a community we serve should ever go hungry. The peanut butter drive is an opportunity for people who are passionate about feeding people to join us in our mission.”